Our mission is your mission.

We want the same thing: to get kids on a path of healthy eating that may start with one bite, but continues for life.

If your kids don’t like eating vegetables, you have a lot of company: nine out of 10 kids in the U.S. don’t eat enough. That’s why it was so important to us to develop Vegy Vida not just as a delicious addition to vegetables, but as a way to help kids acquire a taste for veggies—and to give moms mealtimes with a lot less struggle.

We know that a fundamental shift in healthy eating won’t happen overnight; not many important changes do. We’re slowly but surely changing kids’ minds (and taste buds) about veggies nationwide. We’ve met with hundreds of pediatricians interested in helping kids love veggies for life, and we’re teaming up with allies who want to help make a healthy eating change, like the YMCA, the United Methodist Church and countless local non-profits, daycares and schools.

We’ll never take credit for raising healthier kids—that honor belongs to moms. But we’re here for you, working hard each day to provide tasty food made with real ingredients that you can be proud to feed your kids. And that your kids will love to eat.

Now let’s keep getting healthier, together.